Search engine marketing also referred to as SEM. It is a form of Internet marketing that involves the promotion of websites. Thereby increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. It’s a form of advertising that targets people who were searching for something in a search engine like Google or any search engine s to get more information or detailed knowledge. SEM is strictly paid ads on search engine results pages, also referred to as the SERP.
Any ad that you saw on google, on bing, other search engines that search engine marketing. it’s not searching engine optimization. Because these are actual advertisements that are showing up on the search engine results pages. Any search engine, where people can go there and can ad placements is gonna be considered an SEM channel. So, Google AdWords, Bing ads are the two huge ones.
Search Engine Ads are called PPC (Pay Per Click) ads. In these types of ads, you only pay when someone clicks on your ad.
What is SEM or Search Engine Marketing?
SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was the term used to describe both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid SEM. The pay for ads to appear as search results on search engine results pages (SERPs).
Benefits of SEM over SEO.
- Ad Rank increases Immediately and you get immediate results.
- Simple to set up Ads, Keyword and use.
- Easy to measure the ROI.
- Guaranteed at most level of traffic.
- When consumers are ready to purchase. Almost 70 clicks are from through ads.
- With the help of Google Adwords tools, we can find and define your target audience very specifically.
Why we use SEM?
In search engine marketing, companies focus on driving more traffic to targeted areas of their website. They understand how to use SEM to :
- Generate new leads
- Sell products
- Build their brand
- Divert traffic from their competitors
How Search Engine Marketing Works?
SEM is one of the most effective ways to grow your business online. It is the most effective way to promote your products through advertising online and search engine marketing.
Search engines use complicated algorithms to ensure the most relevant results returned for each search. These Result including location and all other available information.
It is a simple concept, the keyword auction process. Search engine marketing is a PPC advertisement platform, which means you pay to drive traffic to your website and/or landing pages based on search queries.
In paid search advertising, sponsored ads appear at the top of the result page. It gain more visibility and prominence than the organic results. Like a customer looking for a product or service online with the help of search engine and type in your search terms.
On the search results page, we can see various company ads whose keywords match the keywords in your search. These ads are appearing in prominent locations on the page. Along with the other search listings that match those keywords.