Google Ads (formerly Google AdWords) is an online advertising platform developed by Google. Google ads can be an extremely effective way of driving relevant, qualified traffic to your website. The majority of search results pages include Google ads on the top or bottom. When people are searching for the types of products or services on google, paid ads are displaying on it.
Google Ads advertisers generate two dollars for every one dollar they spent. That means the average advertiser can expect to double their money on the platform. The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. On the other hand, Pay-per-click (PPC) advertising can provide results a lot and faster.
Let’s dive in,
#1: Optimize Quality Score.
Quality score is an important thing to get the first position in SERP results. According to Wordstream, “Google rewards high-quality score advertisers with lower CPC and higher ad positions.” Higher Quality Scores typically result in a higher ad rank and lower cost-per-click. Increase your scores and you’ll pay less for more conversions, leads, and sales.
If you want to improve your quality score, stop targeting junk keywords and try to increase your bid with match keyword phrases. Excellent keywords for your ads and landing pages and engaging online experience to improve your quality score. Remarketing can also help you to increase your Quality Score.
#2: Make Your Landing Page Relevant.
The biggest and most common mistake companies new to Ads make is directing traffic from their paid ads to the home pages of their sites. Users are looking for a specific thing when they searching. By directing them to your home page are provides irrelevancy. You need to build the landing pages that directly address the query the user entered into Google. Landing pages should always be single-purpose.
This is one of the most overlooked aspects of paid search. A successful PPC ad drives qualified leads to a landing page. Maintaining consistency between your keywords, ad copy, and landing pages should improve both your click-through and conversion rates while lowering your Cost Per Click.
#3: Outsmart your Competitors.
In every industry, there will be competitors. An AdWord campaign is no different. If your competitors’ Google ads are ranking highly, analyzing their secrets and helps your ads to perform better. You can use SpyFu to check out your competitor’s best-performing keywords for both organic listings and paid ads and also provide an overview report about that website.
You can bid on the same keywords that they’re using or choose a different set of keywords. Analyzing their ad copy can also help you create even more effective ads. That will help you to convert the target audience by clicking on the text ad or ad extension.
#4: Use Every Relevant Ad Extension.
In Google Adword most of them are focus mainly on the Headlines, Paths, and Descriptions of the main ad. However, Ad Extensions are an essential part of the customer experience and can give your ads a considerable performance boost and also help to increase the Quality Score of the Ad.
Ad extensions can help your brand’s story better while offering valuable information to your customers. There are several ad extensions, but here are the ones that are most often used:
- Sitelinks Extensions: These are additional links your customers might find valuable that direct to unique landing pages on your websites.
- Callout Extensions: Use these to build trust with readers by including entries like “Fast Delivery Service” or “Peace of Mind Guarantee.”
- Structured Snippets: It provides more information about the features they are offered. These are based on specific categories.
- Call Extensions: This will allow you to pull your business phone number right into the listing to make a call directly.
- Location Extensions: It helps to link your Google My Business account to your Google Ads account. Enabling this extension will pull in your address and phone number to your ads for potential customers to easily understand your locations.
#5: Compelling Ads.
In AdWords advertising, you pay only when people click on your ads except for display and video ads. You must need to do two important things.
- Attract qualified content so they click on your ad instead of competitors’ ads.
- Repel unqualified content so they do not click and waste your ad budget.
In order to get more traffic, more sales, and less wasted money on unqualified traffic, which all leads to higher profits for you. Compelling ads with a high click-through rate (CTR) will boost your AdWords Quality Score, which in turn will lower the cost per click of your keywords.
There are 4 key components to your AdWords text ads:
- Description line 1
- Description line 2
- Display URL
Google Ads PPC is a formidable force in lead generation. But, you need to know how to bid wisely and to launch a campaign that will lower your cost per click. Landing page is not well optimized for the user, then all of your investment in Google Ads could end up wasted. So, take the time to get your landing page ready for prospects who click your ads.