Are you looking for Google SEO Trends 2021 ? Don’t worry you are at the right place! In this blog, we are going to discuss all the latest Google SEO trends for 2021 & SEO Tips.
Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. According to statistics, there are an estimated 3.5B searches on Google each day. The #1 result in Google’s organic search result gets an average CTR of 31.7%. But while only 0.78% of Google searchers click on results from the second page.
#1. Artificial Intelligence will play a vital role in Search Engine Optimization.
AI becomes a crucial component in how search engines rank pages. Artificial Intelligence and machine learning are some of the key trends in technology in 2021. Google’s search engine also does use artificial intelligence which has constantly kept learning about the search activities and trends.
Personalized targeting is crucial not only for SEO but also for customer success. Smart personalization engines used to recognize customer intent will enabled digital businesses to increase their profits by up to 15 percent. One of the best ways to add personalization marketing is to implementing AI and automation-based marketing methods to increase SEO.
#2. Voice Search will greatly impact Search Queries.
Around 75% of voice search results will rank in the top three positions in google search engine results pages (SERPs). Most voice searches are answered by Rich Answer Boxes shown at the top of the results pages. Featured snippets are included 30 percent of Google queries.
Ecommerce is especially impacted by voice search. Consumers are much more likely to use voice to make purchases. Sixty-two percent of voice speaker owners have made purchases online through their virtual assistant.
The innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As it also gotten more popular. In fact, the percentage of households predicted to own a smart speaker by 2022 is 55%.
#3. Mobile SEO & AMP will impact Search Rankings.
According to mobile marketing statistics published by Web FX, 52.2% of all website traffic is generated from mobile phones. While 61% of consumers are most likely to purchase from mobile-friendly websites. To make sure your page is user-friendly. The search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. The senses say that 75% of internet users will access the internet solely via mobile devices instead of desktops by 2025.
This means your mobile user experience can effectively break your website’s rankings on Google. So, you should start focusing your efforts on optimizing your online presence for mobile devices.
- Optimize Your Content Layout for the Thumb Zone
- Reduce the Amount of Typing Needed
- Focus on Speed
- Get Rid of the Navigation Bar
- Disable Popups on Mobile
With over 3.5 billion smartphone users around the world, it is obvious that you need to get your website more friendly for mobile devices.
#4. Core Web Vitals UI/UX friendly site look.
Core web vitals was introduced by Google in 2020 to optimize the user’s digital experience. Understanding web vitals requires you to have a good understanding of basic SEO concepts as well as a technical understanding of the internet.
User experience (UX) continues to take center stage. Most of the top-ranking websites on Google render a compelling user experience. A page with good experiences update in 2021 that might switch to all top-ranking results. The “Core Web Vitals” provides unified guidance for quality signals that Google believes are essential to delivering a great UX on the web.
Google is combining the signals derived from Core Web Vitals with existing search signals for page experiences, such as mobile-friendliness (discussed later), safe-browsing, HTTPS-security, and intrusive interstitial guidelines, to build a holistic picture for the web page experience.
#5. Long-Form Content will help improve SERPs.
According to a study at sweor.com, the long content that has 3000+ words gets 3x more traffic, 4x more shares, and 3.5x more backlinks than an average length article (900-1200 words).
The thing to noted here is not the word length, but the “quality” of the content. If anyone can write a small article that has 0 value to add to anyone reading it. However, a lengthy article, on the other hand, will definitely have at least some value to add to the reader.
Google has a tendency to favor long-form content because not everyone can write lengthy content easily. Only those who have in-depth knowledge about the topic are capable of writing long-form content.
#6. Rich content for the Featured Snippets will become more prominent.
We need to generate long-term content exclusively if you want to climb the Google rankings. Featured Snippets, are a sort of shortcut to gaining prominence in Google. When you type something into Google, you may notice a box at the top of the SERPs, above the actual results. That’s a snippet.
Google is trying to position itself for quick and reliable information, and eating up more and more of your organic traffic by showing detailed answers to users’ questions in the SERPs itself. The featured snippet is located above the first organic search result. so it’s a great way to outrank even your highest authority rivals with simple tweaks in your content.
Featured snippets show a chunk of pieces of information. Structured as a Q&A or brief bullet-point, how-to guide. There are also rich snippets, including images, star-based reviews, product prices, and similar bits of information. To create snippets, More focus on question-based queries and relevant keywords. Most search professionals are aware of the value of featured snippets, but few of them are trying to capitalize on them.
#7. Include Video for better Engagement increases the effectiveness of Search Engine Optimization.
Search Google for almost anything these days and at the top of the SERPs, you’ll likely see a video carousel. Google rolled out video carousels to SERPs. It became a content marketing format and have prominence i SERPs..
The online video seems to be the way forward internet. YouTube has more than 2 billion monthly active users, equating to almost one-third of the internet, and it processes more than 3 billion searches a month making it bigger than Bing, Yahoo!, Ask, and AOL combined. If you aren’t creating video content, now is the time to get started.
How can you optimize your video content, though? Make sure to optimize your video channel name and description. The description shouldn’t just be crammed with keywords but provide a user-friendly overview of your channel.
Beyond this, keywords are a crucial Thing. Start typing in your video’s topic and see what pops up in the search field, which is essentially a list of suggested keywords, telling you precisely what people on YouTube are searching for. Find out competitors or related topic keywords.
#8. Image Optimization will play a larger role in Search Page Loading.
Visual image search has evolved drastically, it can help to increase the SEO and also be reduced. Nowadays it used to be that people could just look at images. In the future, people will be able to use images to purchase products, to obtain information, and more. Google has long insisted on the Images. It needs proper marking and optimization of images, so it makes sense that this is part of their long-term plan.
If the images on your website aren’t optimized, it reduces the speed. Use high-quality, relevant images, and make sure to customize the file name, labeling the photo file so that it’s relevant to the content on the corresponding page. Use alt tags, which crawlers use to classify images and also helps for SEO. Finally, add images to your site map, where they are even easier to crawl.
#9. Placing semantically related Keywords.
SEO professionals are focus on primary keywords. Now, we know secondary keywords are just as important. Semantic search and intent optimization will gain further prominence in the future. Google isn’t just looking for strings of words. It’s analyzing query context and trying to discern a user’s search intent, meaning that the more relevant information they needed.
We offer a comprehensive keyword tool to identify semantically related keywords and keyword difficulty to prioritize which queries you want to target first.
“Semantic search” is how search engines like Google sift through oceans of web pages and data in their index and use AI. In order to determine the context, intent, and meaning behind a search query. It is how they serve the most relevant results possible.
They want to be able to deliver the best search experience possible by allowing people to quickly find the most relevant results using natural language search terms. As you can probably guess, optimizing for semantic search terms. how and why your audience searches. It’s about understanding what answers, information, products, or experiences they’re looking for.
The semantic search, create content designed to answer a question that your target audience would pose. Optimize content for topic clusters instead of focusing solely on single keywords. Finally, use structured data when logical. Most importantly, don’t write for bots but people.
#10. Local Search Listings will increase your SEO Results.
In a world after the pandemic, every local business is constantly updating itself from traditional to digital. As the usage of digital marketing practices increased in local businesses. so, the importance of google my business listings and local SEO very much increased. Local SEO is the process of optimizing your online presence to target local communities and local areas.
Most people use search engines to either solve a question or to purchase localized goods and services nearby them. Therefore, as an SEO expert, you should always try to target a local audience because this means less competition, better quality services, and improved SERP.or example, instead of targeting the keyword “Best Digital Marketing Course,” the keyword “Best Digital Marketing Course in Pattambi” would give you better results.
In SEO trends 2021 the google local SEO playing a highly important role. So, don’t miss optimizing your Google local business.
The days of simply developing keywords, meta titles, and alt tags are long gone. SEO metrics are constantly changing every day and it is becoming a challenge to hold your rankings on the top. Google is regularly updating its search algorithms. That’s why we should always be learning about the latest changes and how to keep your site on top.
It is critical to stay on top of your place in the rankings. The right SEO tools can help you get the information you need to guide a smart SEO strategy. If we missed any important Google trends/upcoming SEO trends in 2021, or if you received value from this article, please drop a comment. Also, if you would like to share your SEO strategy for 2021, feel free to comment.