Social media has proven itself to be a valuable channel for marketers to reach customers and convert them into active users. Social media marketing requires channel managers to update the latest social media trends in technical and non-technical social developments to make sure they are exploiting all the opportunities available on it. Many brands quickly learned that social media can be a lifeline between you and your customers.
During the pandemic, social media have grown up the business and provides more opportunities than ever before to connect with the audience. Whether it’s done through Instagram, TikTok, or even up-and-comer Clubhouse. Social platforms introduce new features and change their algorithms very quickly. Over 500 million people use the reel and story feature daily on Instagram and many more platforms are adding equivalent features. An almost similar feature is introduced by Youtube as short videos and Story. These rapid changes present a whole new challenge for brands and social media marketers as they continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
Nowadays most people spending a good part of their days on social media would not be an exaggeration. Social media has become an integral part of their lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds regularly. Brands and companies utilize social media to connect their target audience. We live in a time where technology is moving fast and consumer interests are harder to predict. Hence, it is a vital role to understand audience preference and foster organic engagement.
Given the importance of social media in consumers’ lives, marketers and businesses man’s use social platforms in the hope of connecting their target customers. However, there is content overloading on social media and the competition is very high. Social media marketing is becoming an essential marketing strategy for more companies in this digital era. Here is a range of social media trends that you need to be aware of for 2021 and beyond.
#1. The Organic Social Media Relationship Funnel.
Organic social media serves a range of purposes for both B2C and B2B. It depends on the company, product, and services being promoted. The core focus on the tactic is often brand awareness. We need to create content that is shareable and will engage your target audience on each social network. we want our audience to be interested in this content, to comment, like, and share. If the content doesn’t have to be company or product-specific but must relate to your target audience. This type of content we are looking to drive sales and conversions. And also to attract, engage and retain your target audience. Organic social media can be an equally powerful tool for reaching your audience and building a community. Organic activity will deliver better results than Paid.
#2. Personality Becomes Key to YouTube Growth.
Online business is exposing through YouTube. Many channels especially newer channels are growing dramatically and are seeing exponential growth right now. In the midst of this growth, differentiation will be key to standing out and reaching the ideal customer. As of now, YouTube becomes more saturated with topical niches. It is also becoming more personality-centric. This means that the most valuable differentiator is a unique personality in which you speak, the way you explain concepts, etc. what makes you different, and injecting that into your channel from day one will make it easier to attract and build a loyal audience on YouTube.
#3. The Bloom of Live Streaming.
Today world most of them are spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Social media is easily accessible and unavoidable in the 21st century. Since the social media landscape keeps changing rapidly it’s vital to regularly review your social media strategy to gain the most out of them. Live streams were being used to make announcements and launches of a new product or service.
In 2020, Twitch reached 1,116 billion minutes watched and 6.9 million monthly streamers, recording a 69% and 90% yearly growth compared to 2019. Instagram Live Shopping is currently trending in social media platforms that are available for brands and creators to sell products during a live broadcast. Many brands are taking advantage of this feature to collaborate with influencers and creators to drive sales more.
#4. Stories are Underrated.
Stories are becoming more popular, especially on Instagram and Youtube. Different from posts, stories enable more interaction with followers on instagram. Stories also allow a higher engagement level because it features and many interactive functions that can be used: voting, question box, countdown stickers, product stickers, etc. It may surprise you that:
- 400 million people use Instagram Stories daily.
- Instagram stories take up user’s time more than 28 minutes.
- 1/3 Instagram users have become interested in products through stories.
#5. User-generated content.
Customer experience is one of the most more important things to build a brand. Brands need to humanize their content. Studies showed that two-way communication boosts your organic posts at the top of your audience’s feeds.
The benefits of user-generated content that help in strengthening your brand community, the content becomes more relatable and uplifting. User-generated content allows the brands to meet more customers and helps brands to generate more content. It helps the brand to connect and communicate with the consumers directly and vice versa. User-generated content is free and considered more authentic. It helps your brand attain credibility and gain the trust of the customers.
#6. Virtual Reality(VR) and Augmented Reality(AR) as a trend.
Virtual reality (VR) is one of the current technological trends that can provide you a sense of actually being together even if they’re halfway across the world. This is the exact kind of experience that people need at a time when they have to socially distance themselves. Virtual reality gaining more popularity on social media as platforms push forward with incorporating this technology. Facebook is leveraging the Oculus VR Platform to beta-test a virtual world that allows people to explore, connect with others, and play games.
Augmented reality experiences are interactive and highly effective for engagement. Many e-commerce companies have adapted to AR-programmed shopping. It allowing users to try-on products virtually before making a purchase. Various social media applications like Instagram, Snapchat, Facebook, Twitter offer several filters for users to click images, film videos and post them across social media. The audience engagement and entertainment helps to attract new customers with the right promotion
#7. Social commerce will continue to grow.
Social commerce is rising stage users find it familiar to shop on social media platforms and are more engaged because they can like, comment, and share content.
Social commerce has become an essential part of the customer shopping experience online, as statistics showed that:
- 84% of online buyers take a look at the company’s social media account before purchasing any type of product.
- 30% of online buyers purchase directly from social media platforms.
- More than 50% of Millennials shop through social media platforms.
The global social commerce market is expected to increase by almost one-third by 2022. It going to be one of the fastest-growing social marketing strategies that worth your attention.
One popular platform for social media shopping is Instagram. It allowing users to visit a shop from a business’s Instagram profile, feed, and Stories. Visitors can browse products and directly checkout on the app very easily and securely.
Another one is Facebook. It has a Marketplace function that lets users list and sell products. For small businesses, it introduced Facebook Shops, which is similar to Instagram Shop. Visitors can access Facebook Shops via the business Facebook page, Instagram profile, Stories, and ads. WhatsApp providing these features through WhatsApp business
These are some of the trends that will dominate the social media landscape in 2021. Leverage these trends provides an advantage and stay ahead of your competitors. Social media can be utilized for shopping, live chats, and forming relationships with your audience. It is one of the best ways to engage with your target audience. Social media is a dynamic and competitive space, and these trends can help you ace your social media game.