If you are running a website, then you’ll know just how important is website optimization and how to optimize website your site is to attract traffic and generate sales (or leads) thanks to a good conversion rate. Website optimization plays a crucial role in SEO and conversions of your site’s success. If you have a good SEO, you can attract more traffic and get more opportunities to convert potential customers.
“Website optimization can improve the performance and return of your marketing investment”
Website optimization (often referred to as conversion Rate Optimization) is the process of systematically improving the performance of your website to meet your business objectives. Whether your goal is to get more leads, sales, or reduce customer services. Website optimization can be used to make your website more effective and helps to meet your goals. It involves several professional skills that are needed to be able to take all the website optimization and corrective actions.
What Is Website Optimization?
Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue. One of the most critical aspects of website optimization is search engine optimization (SEO).
Website optimization is a process in which enhancing your web pages to improve performance in terms of speed, search engine rankings, conversions, UX (user experience), accessibility, and grow revenue. SEO is an essential part of website optimization. It’s not the end-all-be-all of optimization. Optimize a website for real people helps you gain your trusted visitors’, starts building relationships, and lets you sell the products without having to jump on a sales call.
There are a lot of different approaches and strategies you can use to improve your website as well. Just a single search for “optimize your website” brings back over three billion search results:
#1. Optimizing the Mobile Experience
To succeed in the online platform, you need to focus on your site’s mobile experience as well. The majority of all traffic (63.2%) in 2020 was mobile. Most Google searches now happen on smartphones. Google has already switched to mobile-first indexing, where they primarily index and rank your mobile pages first. It’s an opportunity to rank highly for relevant search terms.
So firstly we want to do is run a basic mobile usability test, for example, Google’s Mobile-Friendly Test.
You should also test all pages on the most popular phone models, to make sure it adaptable and appropriate for each screen size. You can use a device toolbar in Chrome Developer Tools. It displays your website in different-sized screen windows.
You should make sure that the site loads quickly/correctly. The text is easy to read or not. All content is the site is visible. Scaled-down images and graphics are still legible. The site is easy to navigate on mobile etc.
#2. Optimizing site speed
People don’t like to sit around and wait until the site loads up. Site speed is one of the most critical performance indicators for every part of digital marketing. When a site takes over 2.5-3 seconds to load and that the abandon rate shoots up after 5 seconds. A 5 second load time leads to a 38% bounce rate and the longer it takes, the higher. Having a website that must load faster and will give a good user experience.
Page speed is also an official Google ranking factor, and can directly impact your SEO as well as in ads also.
A site can be slowed down for any number of reasons. Find out how fast your site is, and any potential bottlenecks and issues, you can use a free online tool like:
By boosting speed, you cut slow loading and also help to improve your SEO.
Some common issues we are facing on site speed are uncompressed JS and CSS files, no CDN, no page caching for CMS-powered sites, and large, unoptimized image files.
The compression, caching problems, and a lack of CDN, can be easily fixed with the help of plugins or extensions. Images can be optimized with the help of plugins and available image compression software, like smush, kraken.io, Cloudinary, or ImageKit.
A cheap, low-quality shared hosting plan can also lead to slow down your page loading times. So if your page still loads slowly after you’ve reached a 90+ score on page speed tools, you need to upgrade to a better plan or hosting.
#3. Search engine optimization (SEO)
Optimizing for search engines is one of the most powerful marketing tools on the internet. 70% of marketers use SEO as more effective than PPC.
Search Engine Optimization means your company’s ability to boost its Google ranking in a targeted, precise way. If you’re looking above all to rank on keywords that will deliver qualified visitors.
It’s not just a way to get traffic but it’s engagement. People prefer and trust more on organic search results than advertisements. Google displays quality and relevant content on the top while the user is searching for based on the quality score.
The first step towards improving your SEO is to make sure that Google is correctly indexing all your site’s pages. so you need to signing up for Google Search Console, and registering your site is a great first step here. It will highlight fundamental issues, list your indexed pages, and keep track of which keywords they rank for your page.
#4. A/B & Multivariate Testing
A/B test or a multivariate test to optimize your web pages and can help you reach a conversion goal and make data-driven decisions. Both A/B and multivariate testing methods are valuable for your business. A/B testing (also called split testing) is an optimization method where you test two different versions of the same page as a control page, and a variation page.
Multivariate testing is different from A/B testing in that you can test multiple combinations of page elements at the same time. You can alter several different items on each page so that one version looks very different from the other one.
The A/B test can be used first to determine which layout or landing page design converts the best. Once the landing page is getting a good amount of traffic multivariate tests can then be used to fine-tune the page and gain insights for future development. A combination of the two tests can help you get the best conversion rate possible.
Both A/B and multivariate testing are beneficial methodologies to help you test hypotheses and make decisions based on data rather than assumptions. Using them together can be the best way to fully optimize a specific web page as well as your entire website, app, email marketing, or ad campaign.
#5. Optimizing conversion and user experience
Optimizing Conversion Rates covers everything that your visitor’s site a better browsing and interaction experience. So that this is a crucial aspect for any e-commerce site.
If you improve the user experience, you will naturally also improve your site’s conversion rates. As well as improving your conversion rate, a good user experience (UX) will also increase customer loyalty that brings more users that will be more likely to return and make other purchases.
To improve your UX, you should start to identify problems or issues in the website using analytic data. Tools like Google Analytics and search console will help you gain deep insights like :
- User type (age, location, sex, etc.)
- Bounce Rate
- Conversion rate
By creating a more attractive site with better experience, leads all users to retain a higher percentage to your website. They come back multiple times, and more of them naturally follow your funnel and become a loayal customers.
Use more advanced data analysis solution like AB Tasty’s. With this tool, you’ll be able to track your users’ behavior and understand how they interact with your site:
- User Session Recording. Record visitor’s sessions. we can view it and know how they interact with your site to gain more insights and their behavior.
- Heatmaps. View clearly how visitors interact with your site and you’ll know where they click and where they take much time.
- Surveys and user feedback. Save time and ask users how they think and what are all their expectations and how we can improve!
In digital marketing, It’s not enough to just create a website for your business. You have to carefully design and optimize the website content and everything to get consider search engines rank and ideal customers. Website optimization can also be connected to improving the speed and reliability of a website’s performance. If you use acquiring traffic if it is not qualified and the result will be negative.