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Media & Online Marketing

Our work is well balanced between biddable media and earned media solidly supported on a foundation of data and insights. We don’t rely on off-the-shelf thinking.

Setting your online marketing strategy is one of the most important, but one of the most complicated, phases of a marketing manager’s calendar. From agreeing actions to securing budgets, setting your strategy can be a tough process. We also provide a prime focus on the Entertainment sector and Nexart Media has continued to play an active role in the promotion of movies in the Malayalam Film Industry. 

We work with marketers and business directors to help shape a strategy which is focused on getting you the results you need. Let us provide a fresh look at the digital channels that will help you grow your business or project online. It’s important we get to know your business so we can help you make an informed decision about the marketing activities you undertake. That’s why we take a fully consultative approach to all of our clients, getting to know your business and your goals.

We’ve worked with businesses & projects just like yours to set a strategic direction for their digital marketing and outline the key tasks and activities that help them reach their goals. Our strategic service typically comprise:

INITIAL CONSULTATION

We’ll spend an hour or two discussing your business or project requirements, finding out what you’ve done to date, where the return has been greatest and what your future aims and goals are.

DIGITAL MARKETING AUDIT

With your permission, we’ll access your analytics data (Google Analytics or whichever analytics platform you use) and analyse it to identify how your website and online channels have contributed to your business, and where there’s room to build on successes or improve on areas which haven’t worked so well.

COMPETITOR ANALYSIS

It’s important to know what your marketplace looks like in order to ascertain where the opportunities lie. This means reviewing your competitors, both those you identify and those we find through online research, and your wider marketplace, giving you a real insight into what other around you are doing.

STRATEGIC RECOMMENDATIONS

We’ll combine all of this with our combined experience to recommend a digital marketing strategy for you. This will be in line with your budget and resourcing requirements and lay out a monthly or phased approach, with clear KPIs and analysis methods to help you monitor the results.

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What’s next?

Your strategic recommendations will be delivered in the form of a written report which can be accompanied by an in-person or digital meeting if you like.You can implement the strategic recommendations we make for you in house, or enlist our help; we work with a wide range of clients to deliver digital marketing services including SEO, PPC, content marketing and digital PR, and we’d love to help you too.

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OUR ONLINE MARKETING SERVICES

Search Engine Optimisation (SEO):
SEO is an essential marketing channel for any business that seeks to reach an online audience. Get it right and you can expect more traffic and more leads – which means more sales and more money into your business. Improving your visibility in search engines like Google and Bing can have a real impact on your business’ bottom line. But while all good marketers understand the power of search marketing, not all have the resource, the experience or simply the time to invest in it. SEO is an evolving discipline that requires an experienced, expert search marketer to deliver results that last – and in today’s multi-channel world, more and more big businesses are turning to SEO agencies for that specialised offering.

Pay Per Click (PPC): 

Improve your return on advertising spend through data-driven, results-focused PPC management. An investment in any form of paid advertising should always yield positive results. Our PPC team is dedicated to proving their value every step of the way. We’re already delivering high return campaigns for some of the country’s biggest brand names as well as growing SMEs. Our primary goal is to make the most of your advertising budget to make the biggest impact to your bottom line. We take the time to understand your business inside-out so there’s no one-size-fits-all solution. The decisions we make are backed up by data to get the most out of your campaigns. There are no ‘hunches’ or ‘gut instincts’, just a combination of tried and tested techniques and scientific analysis. We’re always looking for ways to make even more of your budget. We invest in our own tools, technology and training to ensure we stay ahead of the curve – and you stay ahead of your competition.

 

Digital PR: 

Increase brand awareness and position your company as a thought leader with digital PR services from Nexart. PR is a hugely valuable asset to any business. Whether you’re a growing start-up or a long established company, positioning your brand and your people as thought-leaders will pay dividends now and well into the future. The practice of digital PR is about making the most of your voice online. Digital PR is the combination of press release distribution and opportunity sourcing through online channels that results in increased awareness of your brand and, importantly for SEO in particular, an improved domain authority for your website. Our PR specialists work with companies across a range of sectors and sizes to develop digital PR campaigns that deliver results. That means we get your brand featured in places of authority across the web, putting your name in front of the influencers and audiences that matter most.

Conversion Rate Optimization (CRO):

Helping you make more of your existing web traffic by improving conversion rates through scientific testing. Conversion rate optimization (CRO) is the scientific process of increasing the profit your website generates, by making more of your existing traffic and pushing more sales per visit. If your website is receiving high traffic but has a low conversion rate, CRO could be the key to unlocking a lot of missed potential. Through conversion rate optimisation techniques including A/B testing, multivariate experiments and user analysis, we help businesses to make more money from their existing audience.

Content Marketing: 

Showcase your expertise, develop your brand proposition and engage your audience online. True content marketing goes well beyond blogs or guest posts. As Google’s understanding of rich media such as images, graphics and videos continues to improve, savvy marketers recognize the value of investing in creative content in all forms. We believe that successful digital marketing is underpinned by great content. From ensuring your website best represents every one of your products or services to writing blog posts and posting news articles that really engage, it almost goes without saying that your basic content simply must be up to scratch if your website is to rank well. What we’re talking about here though goes way beyond that though. We’re talking about creative content pieces that take an idea or data and make it into something visually appealing, incredibly engaging and hugely useful to your target audience. We create content that earns you links, coverage and recognition – all of which helps to boost your website’s authority and deliver more traffic and more sales. Creative content marketing is an area in which we really excel. With our in-house team of designers, developers, SEO and PR specialists, we produce exceptional content that drives results for our clients.

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